eCommerce and Multilingual Retail Content Localization

By definition, online content has a global reach- and the last thing you want is for a potential customer to click out of an online shopping cart because they don’t speak the language your site is available in.

A multilingual web presence increases sales by making your content available to a wider audience, since the information is available in the language of your consumer. Whether selling to foreign markets or shipping internationally, research has demonstrated that visitors are more likely to buy from a website if the information is available in their native language.

With our eCommerce localization services, Interpro can make this happen.

Extend your global reach

In addition to translating static web pages, Interpro’s eCommerce translation process allows us to localize database-driven content, graphic images, and retail product descriptions. State-of-the-art technology and expert engineering allow us to identify duplicated content across multiple pages, resulting in a lower overall translation cost for our clients and faster time to market – without sacrificing the quality of your brand. Despite the fact that many projects are similar in terms of the type and structure of content to be translated, Interpro takes a consultative client-oriented approach with each and every project. This approach means that our team will review your project requirements and customize a translation workflow that best fits your needs every time.

Interpro has considerable experience translating industry-specific marketing-based content, and we pair our translators to projects based on their area of expertise to ensure that the quality of your retail localization is unparalleled. We’ll work hand-in-hand with you to review your eCommerce site, pinpoint your goals, and plan a strategy so that your retail website is more informative for your target audience, and thus more effective for you.

Traditionally, people frequented their neighborhood stores, rarely traveling more than a few miles to make a purchase. The Internet has now made it possible for someone in the United States to buy a product made and sold in Asia with just one click. If your website isn’t optimized for retail translation, you’re missing out on potentially thousands of customers who may be searching for your product.

Don’t make it difficult for someone who wants to buy your product to use your website. With product localization services from Interpro, you can increase your online revenue, market share, and your client satisfaction.

Contact us for more information regarding Interpro's eCommerce localization services.