The client for this case study is a leading manufacturer of upscale radio and audio equipment. Founded by a highly respected innovator in the audio industry, the client is a pioneer of beautifully designed, simple-to-use, high quality audio products. They have been acclaimed in publications like GQ Magazine for continually designing some of the most exciting audio equipment around. The client sought to build on their success by increasing international on-line sales and reaching new customers with a website designed to be more engaging and user friendly.
Best Practices for Translating International eCommerce Websites
