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Interpro Insights is our blog and monthly newsletter that delivers resources on translation and localization from our 30 years of expertise, helping businesses streamline their global communication strategies. We provide industry insights, best practices, and advice to make your business look professional in every language.
5 Ways Video Localization Fails (with Healthcare Examples)
Healthcare video localization can fail in subtle but legally significant ways—even when the translation appears fluent and accurate. This article examines five…
What Really Happens When You Localize a Training Video?
In this article, you’ll see what actually happens when a regulated training video is localized responsibly. Understanding the process matters if you’re accounta…
AI Quality Estimation vs Quality Evaluation in Translation Workflows
AI Quality Estimation vs. Quality Evaluation AI is transforming translation quality management by adding a predictive layer before human review. Quality estimat…
Targeting Key Markets: A Deep Dive into the US Hispanic Market Localization
The U.S. Hispanic market represents over 20% of the population and more than $2.3 trillion in purchasing power, making it a group with a major opportunity for s…
Articulate Localization: An Experiment of Rise vs. Storyline
AI translation built into tools like Articulate Rise and Articulate Storyline can speed up production, but it introduces real risks around terminology control,…
The Strategic Business Advantage of Getting AI Localization Right
AI translation is not the enemy. In fact, when implemented strategically, it can reduce costs, accelerate timelines, and expand global reach faster than ever be…
6 AI Translation Mistakes That Are Quietly Costing Companies
AI translation mistakes are sometimes dramatic and obvious. But many times they are subtle, operational, and expensive over time. AI has made translation faster…
Hyperlocalization in Global Marketing: How to Connect at the Local Level
The Evolution of Global Communication: Hyperlocalization with AI Hyperlocalization goes beyond standard localization by adapting content to specific regions, cu…
ISO 18587 vs 17100 vs 9001: What’s the Difference in an AI Translation Workflow?
ISO 17100 governs human translation workflows, ISO 18587 defines how machine translation is post-edited by qualified linguists, and ISO 9001 covers overall qual…
How ISO Standards Make AI Translation Safe
AI translation can scale content quickly, but it does not guarantee accuracy, compliance, or consistency on its own. The real differentiator is the workflow aro…
AI Translation Problems: Name Your Problem and Find a Solution
AI translation problems usually come from using the technology without a clear process, not from the tool itself. Issues like inconsistent quality, compliance r…
Interprospectives: Meet the Extended Interpro Family
Behind Every Successful Team Is a Strong Support System Behind every successful team is support that extends beyond the workplace. At Interpro, our people are a…
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